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內容簡介

　　現(xiàn)代社會，互聯(lián)網(wǎng)、計算機硬件、移動終端設備的發(fā)展日新月異，對于企業(yè)和用戶來說，網(wǎng)站是一個很好的宣傳與交流平臺，它既是企業(yè)形象的展示平臺，又是用戶了解企業(yè)產(chǎn)品的平臺，因此網(wǎng)頁的視覺效果尤為重要。那么對于從事或即將從事網(wǎng)頁設計的讀者來說，如何才能高效又快速地制作出抓人眼球的網(wǎng)頁頁面呢？本書將帶領讀者從網(wǎng)頁設計的基礎知識開始學起。全書共分為8個部分：Part 0介紹了網(wǎng)頁設計的基礎知識，包括服務對象決定的設計核心內容、建立網(wǎng)站所用的工作流引擎、頁面內所使用的設計要素等內容；Part 1則從字體、素材、配色三個方面分析了如何把握網(wǎng)頁設計的風格；Part 2依次對顏色的固有印象、搭配方法、調配方法以及配色理論進行了講解；Part 3則從多個角度對不同行業(yè)、不同領域的網(wǎng)站中出現(xiàn)的信息設計方法及異同之處進行了分析，同時在功能、配色、版式等方面進行了逐一解析，使讀者在實際的網(wǎng)頁設計工作中可以作為參考；Part 4則針對PC、平板電腦、智能手機等設備的顯示尺寸，從版式、構圖兩方面講解了如何不斷優(yōu)化網(wǎng)頁；Part 5詳細講解了如何將照片、手繪插畫等素材及字體、程序應用到網(wǎng)頁設計中；Part 6對于如何設計好“當下流行”的網(wǎng)頁、版式布局的流行趨勢，以及*新的網(wǎng)頁技術進行了講解和總結；Part 7對網(wǎng)頁中頁眉、頁腳、標題等設計要素進行了分類講解，并介紹了各個要素的配置方式和版式設計，供讀者參考學習。本書案例豐富、講解清晰、版式新穎，適合網(wǎng)頁設計師、用戶體驗設計師、前端頁面開發(fā)人員閱讀使用，同時還可作為各院校相關專業(yè)的教材。

作者簡介

　　久保田涼子（KUBOTA RYUKO）1982年出生于日本廣島縣廣島市。畢業(yè)于東京女子大學心理學專業(yè)。是一位以“產(chǎn)生令人心動的產(chǎn)品、時間、場所”為主題的自由創(chuàng)作者。擔任從事網(wǎng)頁制作業(yè)務的Coco-Factory公司的法人，創(chuàng)作者集團ROOT的法人。在數(shù)字好萊塢STUDIO涉谷、以及廣島講師開展在線講座并從事教材的便攜，還涉足多項公開研究課程的開發(fā)。其負責了多國不同領域企業(yè)的網(wǎng)站設計總監(jiān)，還擔任一些知名企業(yè)的設計顧問。此外，還擔任過不同展會活動的監(jiān)制。

圖書目錄

目錄
本書的使用方法····························· 8

PART　0 網(wǎng)頁設計基礎知識
01 網(wǎng)頁設計基礎知識························ 10
02 網(wǎng)頁的結構和工作流程······················ 12
03 在網(wǎng)頁中加入設計部件······················ 14
專欄關于網(wǎng)頁瀏覽器························· · 14
04 網(wǎng)頁中所用的圖像························ 16
05 網(wǎng)頁設計與文字版式······················· 18
專欄設計小竅門···························· 19
06 色彩的基礎知識························· 20
專欄通過調整補色讓照片的色調更加理想················ · 21
專欄顏色搭配方法的參考網(wǎng)站····················· · 23
專欄用于判斷色覺異常患者所看顏色效果的工具·············· 23
專欄在醒目位置或頁面按鈕上反映出顏色的印象·············· 23
07 配色的基礎知識························· 24
專欄可供參考的網(wǎng)頁設計網(wǎng)站···················· ·· 26

PART　1 從風格方面進行網(wǎng)頁設計
01 源自可愛的萌動設計······················· 28
02 充滿活力的流行風格設計····················· 30
03 洋溢著雅致高端氣息的設計···················· 32
04 自然柔和的設計························· 34
05 炫酷先進的設計························· 36
06 信任可靠的設計························· 38
07 復古懷舊的設計························· 40
專欄復古風格的字體在CSS中的表現(xiàn)方法·················· 41
08 古典高雅的設計························· 42
09 日式和風的設計························· 44
10 透明感的設計·························· 46
11 面向兒童用戶的設計······················· 48
12 女人味的設計·························· 50
13 男人味的設計·························· 52
14 高級感的設計·························· 54
15 讓食物看起來更美味的設計···················· 56
16 帶有季節(jié)感的設計························ 58
專欄可商用的攝影素材網(wǎng)站·················· ····· 60

PART　2 從配色方面進行網(wǎng)頁設計
01 基于標志、品牌顏色的配色···················· 62
02 以黃色為基調的配色······················· 64
03 以橙色為基調的配色······················· 66
04 以紅色為基調的配色······················· 68
05 以粉色為基調的配色······················· 70
06 以紫色為基調的配色······················· 72
07 以藍色為基調的配色······················· 74
08 以綠色為基調的配色······················· 76
09 以茶色為基調的配色······················· 78
10 以白色和灰色為基調的配色···················· 80
11 以黑色為基調的配色······················· 82
12 與色調相結合的配色······················· 84
專欄配色生成器與瀏覽器插件····················· · 86

PART　3 從不同行業(yè)、領域方面進行網(wǎng)頁設計
01 西餐廳、咖啡店類網(wǎng)站的網(wǎng)頁設計················· 88
02 醫(yī)療機構類網(wǎng)站的網(wǎng)頁設計···················· 90
03 流行時尚類網(wǎng)站的網(wǎng)頁設計···················· 92
04 美容、美發(fā)類網(wǎng)站的網(wǎng)頁設計··················· 94
05 藝術節(jié)、展覽類網(wǎng)站的網(wǎng)頁設計·················· 96
06 音樂類網(wǎng)站的網(wǎng)頁設計······················ 98
07 動畫、游戲類網(wǎng)站的網(wǎng)頁設計··················· 100
08 職業(yè)資格類網(wǎng)站的網(wǎng)頁設計···················· 102
09 學校、幼兒園類網(wǎng)站的網(wǎng)頁設計·················· 104
10 藝術類網(wǎng)站的網(wǎng)頁設計······················ 106
11 新聞、門戶類網(wǎng)站的網(wǎng)頁設計··················· 108
12 電子商務類網(wǎng)站的網(wǎng)頁設計··············· ···· 110
專欄電子商務網(wǎng)站與平臺······················· · 111
13 企業(yè)類網(wǎng)站的網(wǎng)頁設計······················ 112
14 體育健身類網(wǎng)站的網(wǎng)頁設計···················· 114
15 引導頁的網(wǎng)頁設計························ 116
專欄提供引導頁參考的網(wǎng)站················· ··· ·· 117
專欄將使用目的與網(wǎng)頁設計結合起來的方法·············· ·· 118

PART　4 從版式、構圖方面進行網(wǎng)頁設計
01 網(wǎng)格型版式··························· 120
專欄在Photoshop中輕松制作參考線···················· 121
02 卡片、瓷磚型版式························ 122
03 單專欄型版式·························· 124
04 雙專欄型版式·························· 126
05 組合專欄型版式························· 128
06 全屏型版式··························· 130
07 脫離網(wǎng)格型版式························· 132
08 自由型版式··························· 134
專欄版式設計的4個法則························· 136

PART　5 使用素材、字體、程序的設計
01 以圖像素材為主體的設計····················· 138
專欄豐富的視差效果帶來的魅力····················· 140
02 使用摳圖照片的設計······················· 142
03 使用紋理材質的設計······················· 144
04 使用裝飾素材的設計······················· 146
05 使用手繪插圖的設計······················· 148
06 使用文字版式的設計······················· 150
07 有效運用視頻的設計······················· 152
08 帶有動態(tài)特效的設計······················· 154
09 展示數(shù)據(jù)圖像的設計······················· 156
專欄能夠輕松制作出統(tǒng)計圖和圖表的Java Script庫············· 157
專欄 Font Awsome的導入方法······················· 158

PART　6 網(wǎng)頁設計的趨勢
01 響應式網(wǎng)頁設計························· 160
02 網(wǎng)頁字體·········· 162
專欄提供網(wǎng)頁字體服務的網(wǎng)站·················· ···· 163
03 分屏式設計··························· 164
04 扁平化設計和材料設計······················ 166
專欄采用材料設計語言的示例網(wǎng)站···················· 167
05 微交互式設計·························· 168
專欄從手機APP的UI中學習微交互的應用·················· 169
06 品牌主視覺設計························· 170
07 視差設計···························· 172
專欄能夠實現(xiàn)視差效果的jQuery插件示例················· 173
08 雙色調設計··························· 174
專欄雙色調圖像的制作方法······················· 175
09 文字豎排的版式設計······················· 176
專欄使用可更新編輯的WordPress····················· 178

PART　7 網(wǎng)頁各個要素的設計
01 頁眉······························ 180
02 全局導航欄··························· 182
03 標題························ ······184
04 按鈕、圖標··························· 185
05 表格······························ 186
06 填寫項目···························· 187
07 頁腳····························· ·188
專欄收藏夾圖標的設置方法······················· 190