公關36記精典傳播案例解析

定　價：￥25.00

作　者：	充電煲學院著
出版社：	上海文化出版社
叢編項：
標　簽：	暫缺

購買這本書可以去

ISBN：	9787553514581	出版時間：	2019-02-01	包裝：	平裝
開本：	32開	頁數(shù)：		字數(shù)：

內(nèi)容簡介

　　本書通俗易懂地結(jié)合實際案例，描述近些年發(fā)生的多起公關案例，將心理學定義與公關定義囊括其中，并輔以插畫其中，讓讀者深入淺出了解相關心理學在公關中的運用。這其中既有家喻戶曉的輿論危機事件，也有影響深遠的公關炒作案例，這些遭遇或方式值得初入公關行業(yè)從業(yè)者所了解，并在今后職場中加以運用。

作者簡介

　　充電煲學院多年來從事公關方面的研究與教學，積累了許多經(jīng)典的案例。

圖書目錄

序言....................................................................................................I
目錄...................................................................................................III
chapter1/破窗效應.....................................................................001
Chapter2/證人的記憶效應........................................................004
Chapter3/巴納姆效應.................................................................007
Chapter4/邊際效應.....................................................................010
Chapter5/波紋效應.....................................................................013
Chapter6/沉默的螺旋效應.........................................................016
Chapter7/第三人效應..................................................................019
Chapter8/多米諾骨牌效..............................................................023
Chapter9/反暗示效應..................................................................026
Chapter10/共情效應....................................................................029
Chapter11/轟動效應....................................................................033
Chapter12/禁果效應....................................................................036
Chapter13/刻板效應....................................................................039
Chapter14/口碑效應....................................................................042
Chapter15/留存效應....................................................................046
Chapter16/羅森塔爾效應..............................................................049
Chapter17/錨定效應......................................................................052
Chapter18/門坎效應......................................................................055
Chapter19/曝光效應......................................................................058
Chapter20/權威效應......................................................................061
Chapter21/首因效應......................................................................064
Chapter22/睡眠效應......................................................................067
Chapter23/羊群效應......................................................................070
Chapter24/移情效應......................................................................073
Chapter25/音叉效應......................................................................076
Chapter26/暈輪效應......................................................................079
Chapter27/孕婦效應......................................................................082
Chapter28/鳥籠效應......................................................................085
Chapter29/鰷魚效應......................................................................088
Chapter30/黑暗效應......................................................................092
Chapter31/空白效應......................................................................095
Chapter32/惡魔效應......................................................................098
Chapter33/名片效應......................................................................101
Chapter34/燈塔效應......................................................................104
Chapter35/飛輪效應......................................................................108
Chapter36/聚光燈效應...................................................................111
公關名詞解釋.................................................................................114