21世紀大學商務英語綜合教程

定　價：￥38.00

作　者：	王關富，陳潔
出版社：	復旦大學出版社
叢編項：	21世紀大學商務英語系列
標　簽：	暫缺

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ISBN：	9787309067873	出版時間：	2019-07-01	包裝：
開本：		頁數：		字數：

內容簡介

　　《21世紀大學商務英語綜合教程》具有以下特點：（1）它是以教育部《大學英語課程教學要求》和即將頒布的《高等學校商務英語專業(yè)本科教學要求》為理論指導和編寫依據的；（2）在編寫過程中充分考慮到了從高中到大學的英語教學的連貫性和遞進性；（3）整套教材遵循了“任務型教學”與“自主型學習”的教學理念與原則，重視外語教學的“輸出”功能，重在培養(yǎng)學生的實際語言運用能力和在國際商務領域中的跨語言、跨文化、跨學科的交際能力；（4）教材的各個環(huán)節(jié)體現了英語語言技能訓練與國際商務專業(yè)知識學習的交叉與融合，并以英語語言技能訓練為主、輔之以國際商務專業(yè)的基本知識與技能；（5）教材充分體現了商務英語專業(yè)的學科交叉性、專業(yè)知識和技能的實用性以及教材在教學實踐中的可操作性。

作者簡介

暫缺《21世紀大學商務英語綜合教程》作者簡介

圖書目錄

Unit 1 Business
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Fundamentals of Business
Part Three Task-based Learning
Text B A History of Business in the United States
Part Four General Learning
Text C Start a Service Business
Todays Quotes
Todays Tips
Unit 2 Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Practices of Successful Managers
Part Three Task-based Learning
Text B Reactive Management or
Predictive Management?
Part Four General Learning
Text C The Difference Between
Management & Leadership
Todays Quotes
Todays Tips
Unit 3 Companies
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Companies
Part Three Task-based Learning
Text B Should You Go E-Commerce?
Part Four General Learning
Text C The Organizational Structure
Todays Quotes
Todays Tips
Unit 4 Products
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is a Product?
Part Three Task-based Learning
Text B The View of Products by the Japanese
Part Four General Learning
Text C Frito-Lay， Fritos & Lays
Todays Quotes
Todays Tips
Unit 5 Service Industry
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Service Operations
Part Three Task-based Learning
Text B Services： What Are They， Anyway?
Part Four General Learning
Text C Singapores Services Sector
Todays Quotes
Todays Tips
Unit 6 Advertising
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Advertising
Part Three Task-based Learning
Text B Should Advertisement Be Banned
Part Four General Learning
Text C The Societal Role
Todays Quotes
Todays Tips
Unit 7 Career Development
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Developing a Strategic Career Plan
Part Three Task-based Learning
Text B Career Planning Process
Part Four General Learning
Text C Story of Jerry Kan
Todays Quotes
Todays Tips
Unit 8 Communication Skills
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Better Communication：Why and How?
Part Three Task-based Learning
Text B Case Study of Communication
Part Four General Learning
Text C Cultural Differences in
Nonverbal Messages
Todays Quotes
Todays Tips
Unit 9 Business Environment
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Business Environment
Part Three Task-based Learning
Text B What Is Your Environment?
Part Four General Learning
Text C Cultural Awareness
Todays Quotes
Todays Tips
Unit 10 Economic Systems
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Economic Systems