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內(nèi)容簡介

　　《中國旅游住宿業(yè)發(fā)展報(bào)告2020》指出，旅游住宿業(yè)今年遭遇到有史以來最嚴(yán)峻的考驗(yàn)，新冠疫情引致住宿業(yè)發(fā)生一系列變化：一是住宿業(yè)市場(chǎng)結(jié)構(gòu)劇變；二是導(dǎo)致旅行方式重構(gòu)；三是需求變化倒逼住宿業(yè)供給側(cè)變革；四是產(chǎn)業(yè)格局重塑，產(chǎn)業(yè)集中度上升；五是住宿行業(yè)業(yè)績短期承壓；六是住宿業(yè)投資受到抑制，呈現(xiàn)負(fù)增長。在“雙循環(huán)”經(jīng)濟(jì)格局下，住宿業(yè)未來幾年將呈現(xiàn)以下趨勢(shì)：一是本土品牌崛起，國際品牌本土化加速；二是各類新技術(shù)在住宿業(yè)的應(yīng)用將會(huì)更為廣泛，特別是數(shù)字技術(shù)應(yīng)用將會(huì)加速；三是酒店向生活性服務(wù)業(yè)領(lǐng)域延伸，實(shí)施跨界融合發(fā)展；四是酒店集團(tuán)將注重住宿創(chuàng)新實(shí)驗(yàn)室發(fā)展，使得決策更高科學(xué)更理性；五是住宿業(yè)頭部效應(yīng)將會(huì)進(jìn)一步凸顯，產(chǎn)業(yè)集中度進(jìn)一步提升。六是酒店集團(tuán)在規(guī)模擴(kuò)張的同時(shí)更加注重高質(zhì)量發(fā)展，塑造具有國際競(jìng)爭(zhēng)力的品牌。當(dāng)前我國仍處于重要戰(zhàn)略機(jī)遇期，住宿業(yè)將面臨中美“脫鉤”和新冠疫情的雙重風(fēng)險(xiǎn)疊加影響，在即將開啟的“十四五”經(jīng)濟(jì)時(shí)期，旅游住宿業(yè)發(fā)展要做好以下幾個(gè)方面：一是聚力國內(nèi)消費(fèi)主戰(zhàn)場(chǎng)，戰(zhàn)略布局國際住宿市場(chǎng)。二是講好中國故事，塑造世界一流品牌。三是繼續(xù)推進(jìn)住宿業(yè)數(shù)字化轉(zhuǎn)型，同時(shí)推動(dòng)數(shù)字產(chǎn)業(yè)化。四是發(fā)揮好資本市場(chǎng)價(jià)值，助力住宿業(yè)高質(zhì)量發(fā)展。五是要重視企業(yè)家的價(jià)值，弘揚(yáng)企業(yè)家精神，培育大型旅游住宿企業(yè)集團(tuán)。六是修訂規(guī)則和標(biāo)準(zhǔn)，推進(jìn)住宿業(yè)的標(biāo)準(zhǔn)化、品牌化建設(shè)。

作者簡介

　　中國旅游研究院（文化和旅游部數(shù)據(jù)中心）成立于2008年，由中華人民共和國國家旅游局黨組研究決定成立，為中華人民共和國文化和旅游部直屬的專業(yè)研究機(jī)構(gòu)。中國旅游研究院重點(diǎn)開展旅游業(yè)發(fā)展基礎(chǔ)理論、政策和重點(diǎn)、熱點(diǎn)問題的研究，參與旅游業(yè)發(fā)展規(guī)劃的研究、編制和論證，為地方報(bào)審的旅游業(yè)發(fā)展規(guī)劃審查提供相關(guān)技術(shù)支持，承擔(dān)旅游統(tǒng)計(jì)數(shù)據(jù)的收集整理與分析預(yù)測(cè)，旅游統(tǒng)計(jì)科學(xué)的研究及國際旅游統(tǒng)計(jì)的交流與合作，開展旅游領(lǐng)域高層次人才培養(yǎng)和國際國內(nèi)學(xué)術(shù)交流工作。

圖書目錄

第一章　新格局下的住宿業(yè)概況 ·················································· 1
一、行業(yè)發(fā)展環(huán)境 ···································································· 3
二、疫情總體影響分析 ······························································ 5
三、疫情引致住宿業(yè)系列變化 ······················································ 8
第二章　新型冠狀病毒肺炎疫情下的危機(jī)應(yīng)對(duì) ·································15
一、企業(yè)應(yīng)對(duì)策略 ··································································· 17
二、行政管理部門應(yīng)對(duì)措施 ························································ 23
三、積極履行社會(huì)責(zé)任 ····························································· 26
第三章　住宿業(yè)消費(fèi)需求變化 ····················································29
一、旅行行為變化 ··································································· 31
二、需求特征變化 ··································································· 34
三、消費(fèi)群體動(dòng)態(tài) ··································································· 36
第四章　住宿業(yè)供給側(cè)發(fā)展態(tài)勢(shì) ·················································43
一、住宿業(yè)供應(yīng)鏈管理成趨勢(shì) ····················································· 45
二、平臺(tái)型企業(yè)與住宿業(yè)發(fā)展 ····················································· 48
三、住宿企業(yè)數(shù)字化轉(zhuǎn)型 ·························································· 52
四、住宿業(yè)資產(chǎn)證券化 ····························································· 56
五、地產(chǎn)商紛紛成立酒店集團(tuán) ····················································· 57
六、跨界合作深化 ··································································· 59
七、啟動(dòng)國際化布局 ································································ 60
八、安全是住宿業(yè)的底線 ·························································· 61
第五章　主要住宿業(yè)態(tài)發(fā)展動(dòng)態(tài) ·················································63
一、經(jīng)濟(jì)型酒店仍是壓艙石 ························································ 65
二、中端酒店品牌加快布局 ························································ 67
三、高端酒店仍有較大發(fā)展空間 ·················································· 69
四、度假酒店方興未艾 ····························································· 71
五、主題酒店是融合發(fā)展的典范 ·················································· 73
六、精品民宿快速復(fù)蘇 ····························································· 75
七、特色酒店嶄露頭角 ····························································· 78
第六章　新格局下住宿業(yè)未來走向 ··············································81
一、對(duì)安全、健康和綠色更為關(guān)注 ··············································· 83
二、本土品牌崛起，國際品牌本土化加速 ······································· 84
三、數(shù)字化進(jìn)程提速，賦能效果更顯著 ·········································· 86
四、向生活性服務(wù)業(yè)領(lǐng)域延伸，實(shí)施跨界融合發(fā)展 ···························· 89
五、集團(tuán)注重住宿創(chuàng)新實(shí)驗(yàn)室的發(fā)展，決策更理性更科學(xué) ···················· 90
六、頭部效應(yīng)進(jìn)一步凸顯，產(chǎn)業(yè)集中度進(jìn)一步提升 ···························· 91
七、強(qiáng)化公司治理，增強(qiáng)抗風(fēng)險(xiǎn)能力 ············································· 91
八、從模仿為主向自主創(chuàng)新為主轉(zhuǎn)變 ············································· 92
第七章　未來發(fā)展建議 ····························································93
一、酒店企業(yè)要具備戰(zhàn)略思維和底線思維 ······································· 95
二、聚力國內(nèi)消費(fèi)大循環(huán)，戰(zhàn)略布局國際大循環(huán) ······························· 96
三、練好內(nèi)功，以不變應(yīng)萬變 ····················································· 97
四、講好中國故事，塑造世界級(jí)品牌 ············································· 98
五、推進(jìn)產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型，推動(dòng)數(shù)字產(chǎn)業(yè)化 ···································· 99
六、發(fā)揮好資本市場(chǎng)價(jià)值，助力行業(yè)高質(zhì)量發(fā)展 ······························100
七、國有酒店集團(tuán)實(shí)施混合所有制改革，激發(fā)企業(yè)活力 ······················100
八、要重視企業(yè)家的價(jià)值，弘揚(yáng)企業(yè)家精神 ···································101
九、修訂規(guī)則和標(biāo)準(zhǔn)，推進(jìn)品牌化建設(shè)