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內(nèi)容簡介

　　中國旅游研究院發(fā)布了《中國旅游住宿業(yè)發(fā)展報告2021》。報告指出，當前旅游住宿業(yè)發(fā)展面臨變局，一是發(fā)展環(huán)境變局，二是住宿業(yè)市場格局變化。三是住宿產(chǎn)業(yè)格局變化。住宿企業(yè)化危機為機遇，積極應(yīng)對挑戰(zhàn)。新冠疫情和中美貿(mào)易摩擦對住宿業(yè)發(fā)展帶來危機，并由此衍生的一系列挑戰(zhàn)。面對挑戰(zhàn)，住宿企業(yè)都將防疫防控放在首位，確保游客健康和安全。企業(yè)想盡一切辦法開源節(jié)流，確保現(xiàn)金流，度過艱難期，面對當前市場和經(jīng)濟局面，住宿企業(yè)以創(chuàng)新求變革。下一階段，住宿業(yè)要在國家戰(zhàn)略目標指引下實現(xiàn)新的布局。住宿業(yè)發(fā)展中既會受到政策約束，也會得到相關(guān)政策的支持。當前，抗疫曙光初現(xiàn)，行業(yè)發(fā)展進入“旱則造車，水則資車”、為未來疫后做準備的階段，行業(yè)發(fā)展的士氣不應(yīng)是“一而鼓再而衰三而竭”，反而應(yīng)是凝聚士氣，鼓舞信心，迎接黎明的到來。

作者簡介

　　作為文化和旅游部直屬的專業(yè)研究機構(gòu)，中國旅游研究院（文化和旅游部數(shù)據(jù)中心）以“促進中國文化和旅游融合發(fā)展和國際交流的政府智庫、業(yè)界智囊、理論高地”為建設(shè)宗旨，主要承擔旅游業(yè)政策和理論研究、文化和旅游融合發(fā)展研究以及文化、旅游的統(tǒng)計和數(shù)據(jù)分析職責。

圖書目錄

章　住宿業(yè)發(fā)展經(jīng)歷變局 ····················································· 1
一、發(fā)展環(huán)境變局 ···································································· 3
二、市場格局變化 ···································································· 3
三、產(chǎn)業(yè)格局變化 ···································································· 5
四、業(yè)績承壓和投資收縮 ··························································· 8
第二章　住宿企業(yè)的危機應(yīng)對 ····················································13
一、疫情衍生危機 ··································································· 15
二、把握時間窗口化危為機 ························································ 18
三、扎牢基礎(chǔ)求發(fā)展 ································································ 23
第三章　以創(chuàng)新求變革 ····························································29
一、業(yè)態(tài)創(chuàng)新 ········································································ 31
二、供應(yīng)鏈管理 ····································································· 35
三、金融助力 ········································································ 39
四、數(shù)字技術(shù)賦能 ··································································· 40
五、跨界融合拓展新空間 ·························································· 43
六、以混改激發(fā)企業(yè)活力 ·························································· 46
第四章　國家戰(zhàn)略目標下的新布局 ··············································49
一、共同富裕目標下的住宿業(yè)結(jié)構(gòu) ··············································· 51
二、碳中和目標下的住宿業(yè)綠色低碳發(fā)展 ······································· 52
三、鄉(xiāng)村振興進程中的民宿發(fā)展 ·················································· 55
四、文旅融合背景下的住宿業(yè)發(fā)展 ··············································· 57
五、擴大開放進程中的國際化布局 ··············································· 60
第五章　未來發(fā)展建議 ····························································63
一、酒店要堅持底線思維 ·························································· 65
二、破除酒店人力資源困境 ························································ 66
三、提升酒店品牌的文化力 ························································ 67
四、持續(xù)推進住宿業(yè)數(shù)字化轉(zhuǎn)型 ·················································· 68
五、充分利用資本市場的價值 ····················································· 69
附錄 ··················································································71