國際會展英語教程（視聽說）

Unit 1 An Overview of Exhibition
Module 1 Defining an Exhibition 2
Module 2 Classifying Exhibitions 6
Module 3 Choosing Exhibitions 10
Module 4 Further Exploration 14
Module 5 Simulation Workshop 16

Unit 2 Hosting an Exhibition
Module 1 Planning an Exhibition 20
Module 2 Publicizing an Exhibition 23
Module 3 Inviting Exhibitors 26
Module 4 Further Exploration 30
Module 5 Simulation Workshop 32

Unit 3 Pre-exhibition Preparations
Module 1 Entering the Exhibition and Security Check 35
Module 2 Building a Booth 39
Module 3 Inviting Clients 42
Module 4 Further Exploration 46
Module 5 Simulation Workshop 47

Unit 4 Visitors Reception
Module 1 Receiving Visitors at the Booth 51
Module 2 Having Dinner with Clients 54
Module 3 Seeing off Clients 58
Module 4 Further Exploration 61
Module 5 Simulation Workshop 63

國際會展英語（視聽說）教程

Unit 5 Exhibits Presentation
Module 1 Introducing a Company 66
Module 2 Introducing a Showroom 69
Module 3 Introducing Exhibits 72
Module 4 Further Exploration 76
Module 5 Simulation Workshop 77

Unit 6 Business Negotiation
Module 1 Negotiating the Price 80
Module 2 Negotiating the Payment 83
Module 3 Negotiating Other Terms 88
Module 4 Signing a Contract 93
Module 5 Further Exploration 96
Module 6 Simulation Workshop 98

Unit 7 Post-show Work
Module 1 Discussing Booth Dismantling 101
Module 2 Giving Feedback to the Host 104
Module 3 Reporting an Exhibition 107
Module 4 Further Exploration 111
Module 5 Simulation Workshop 112

Unit 8 Business Follow-up
Module 1 Post-show Marketing Activities 115
Module 2 Following up Contracted Clients 119
Module 3 Following up Potential Clients 122
Module 4 Further Exploration 126
Module 5 Simulation Workshop 128

Scripts for Videos 130
參考文獻(xiàn) 169

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